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Aviva mulls Prudential options after bid rebuff
19 Mar 2006 source: today.reuters.co.uk

By Steve Slater and Simon Challis LONDON (Reuters) - The country's biggest insurer, Aviva (AV.L: Quote, Profile, Research) , will consider this week whether to make a hostile bid for rival Prudential (PRU.L: Quote, Profile, Research) or raise the price it would pay after a preliminary approach was rejected. Prudential, the second biggest insurer, said on Saturday it had rejected an approach from Aviva reported to be worth about 17 billion pounds, which would create a UK-based insurance titan  ...


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